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November 2024 Webinar: Banking on Digital Growth – Maximize Your Marketing and Sales in the Age of AI

November 20 @ 12:00 pm - 1:30 pm

Free

James Robert Lay: Digital Marketing Expert

James Robert Lay is one of the world’s leading digital marketing authors, speakers, and advisors for growth-minded brands.

As a digital anthropologist, James Robert has studied the intersection of marketing, sales, technology, and human behavior for over twenty years.
He wrote the best-selling book Banking on Digital Growth, and he hosts the Banking on Digital Growth podcast, which is ranked among the top five percent of all podcasts in the world.

James Robert is also the founder and CEO of the Digital Growth Institute, where he is on a mission to help financial brands stop losing loans and deposits.
He has been named a top global financial services influencer to follow by The Financial Brand, while his insights are frequently featured in outlets such as U.S. News & World Report, Entrepreneur Magazine, Quartz, American Banker, and Credit Union Times, among many others.

Banking on Digital Growth:

Maximize Your Marketing and Sales in the Age of AI

Websites. Marketing automation. Email. Social media. Data and analytics. AI. The list of digital growth strategies and tactics can feel overwhelming and frustrating as technology, consumer behavior, and competition continue to change.

As a result of all of these changes, it’s easy to get stuck and held back by four distinct fears as legacy marketing and sales systems and thinking limit an organization’s future growth potential.

But it does not have to be this way for you and your event attendees, as digital growth is a journey that unifies marketing, sales, and leadership teams to level up growth in the Age of AI.

In this interactive keynote session, we hope you will:

  1. Increase your confidence by developing a purpose that helps you break free from marketing and sales beliefs of the past.
  2. Unify marketing, sales, and leadership teams around the emotive buying journey rooted within the consumer’s mind.
  3. Leave with a communication framework to guide customers beyond the pains of the present toward an even bigger future.

 

Details

Date:
November 20
Time:
12:00 pm - 1:30 pm
Cost:
Free

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