Old Spaghetti Factory

Learn from Melina Palmer at our luncheon on November 8. People are not logical. So why do organizations build their product positioning and marketing around logic? Fortunately, these irrational behaviors are very predictable. Melina shares relatable examples using concepts from Behavioral Economics, including: loss aversion, anchoring & adjustment, availability and relativity. And, provides simple tips anyone can start applying right away for immediate impact.